It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR, at a Coldplay concert. In the fleeting moment, Byron attempted to duck out of view, while Cabot spun around, covering her face.
From the stage, Coldplay’s frontman Chris Martin exclaimed: “Uh oh, what? Either they’re having an affair or they’re just very shy.” The now-viral moment has been watched around the world on various social media platforms millions of times.
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With the tech company unexpectedly thrown into the spotlight and the two lovers resigning from their roles, navigating the PR ‘crisis’ would have undoubtedly been tricky. But, over the weekend, a video emerged directly from Astronomer featuring none other than Gwyneth Paltrow, the ex-wife of the Coldplay singer, as its ‘temporary spokesperson.’ In the short video, Paltrow answers ‘pressing’ questions about the company in a very tongue-in-cheek, matter-of-factly way.
Ryan Reynolds’s ad agency, Maximum Effort, announced its involvement with a cheeky post on X Sunday, confirming what many had speculated. “Thank you for your interest in Maximum Effort, @astronomerio! We’ll now get back to what we do best: motion pictures with Hugh Jackman, Fastvertising and Wrexham football,” the post read. “We’ll leave data workflow automation to Gwyneth Pa Astronomer.”
Astronomer’s co-founder and new chief exec, Pete DeJoy, thanked Maximum Effort in a LinkedIn post that same day. “I’d also like to thank the team at Maximum Effort for their remarkable work with our very temporary spokesperson,” he said. “As Gwyneth Paltrow said, now it’s time for us to return to what we do best: delivering game-changing results for our customers. We look forward to what this next chapter holds for Astronomer.”
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Maximum Effort Productions
We make films, TV and content for the personal amusement of Ryan Reynolds. We occasionally share them with the public.