World leaders may be ignoring the microplastic problem. In response, this campaign hits them where it hurts.
That’s a big billboard
Our oceans are full of junk. And our junk might be full of plastic. That’s the point made by new global work from Worth Your While for Plastic Change, in conjunction with Glue Society and One Green Bean.
“Dear world leaders in Switzerland. This time, for once, we respectfully urge you to think with your dicks (it might just save your balls) and the future of humanity,” begs Morten Ingemann, partner of Worth Your While.
Because plastic is in everything, especially the sea. The world’s albatross population consumes five tons of it annually, according to Plastic Change, while up to 50% of certain fish have it in their stomachs.
We all know that microplastics are a problem. But how to make the point? The idea behind these images seems to be to hit ‘em where it hurts. The provocative photographs, taken by fashion photographer Derek Henderson, are certainly eye-catching.
They riff on the tried-and-tested format of man with abs in tighty-whiteys with a sizable, erm, waterbottle, that has flogged many a pair of pants in the past.
Rather than a designer name, though, the waistbands of the briefs are adorned with striking facts: “80% of penises now include plastic” and “4 out of 5 dicks are packing plastic”. Quite simply, to increase your chances of reproducing, it makes sense to stop polluting.
The message on the waistband in the third of the three images ties the message together nicely: “How toxic is your masculinity?”
Worth Your While
An independent creative agency, with offices in Copenhagen and London, helping brands do the stuff people like to talk about. Because people talking about your brand...