BBC Creative has designed a 40-second spot that celebrates players who are expected to be stars of the tournament.
BBC Women's Euros
Set in the Swiss countryside, claymation footballers are developed into visual metaphors to give viewers a sense of what their game is about.
England’s Lucy Bronze becomes a castle-like defender and Jess Fishlock becomes a flaming fireball and trailblazer for Welsh football. We’re particularly keen on the Go-Pro style head-cam segment too.
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The handmade approach is supposed to reflect the passion and dedication at the heart of the women’s game, according to BBC Creative.
The studio’s creative director Jess Oudot says: “We hope to help close the gender fame gap. Rather than taking a very earnest approach. We were keen to champion female stars in a way that feels just as confident and playful as the men’s game.”
Appearing across TV, radio, social, and out-of-home spaces 'Names Will Be Made' is part of a wider brand campaign, aiming to rally fans to get behind the players and celebrate a breakthrough moment in women’s sport.
Credits
BBC Creative
ECD: Rasmus Smith Bech
Acting ECD: Dave Monk
Head of production: James Wood
Creative directors: Jess Oudot; Matt Leach
Creatives: Steve Lownes; Aron Sidhu
Producer: Jenny Broad
Production manager: Sam Dobbyn
Project manager: April Forsyth
Production coordinator: Alfie Flynn
Head of strategy: Scarlett Spence
Planners: Jess Bird; Flora McKaig
Senior designer: Ronnie Law
Static designers: Dan Cooper; Georgina Hall
Motion designers: Graham Joy; Daniel Betts
Retoucher: Kristina Stankeviciute-Polezajeva
Static designer: Dan O’Mara
Design traffic manager: Hattie Buxton
Radio: Kate Dinsdale
External:
Blinkink
Director: Nicos Livesey
Executive producer: Bart Yates
Head of production: Alex Halley
Producer: Rebecca Little
Production manager: Thijme Grol
Production coordinator: Charlie Herbert
The Picture Shop editor: Mark Ferns
The Picture Shop dubbing: Mixer Lewis Clark
Freelance
DOP: Matthew Day
1st ACs: Toby Howell, George Warren
1st AD: Sandy Liddle
Gaffer: Aldo Camilleri
Spark: Rob Collins
Moco Op: Max Halstead, Stuart Galloway
Stop motion animator: Steve Warne
Animators: Mark Wearing, Andy Biddle, Laura Tofarides, Honor Price
Puppet Build: Nathan Flynn
Puppet Maintenance: Joshua Flynn, Adrian Piqueras
Stop Motion Rigger: Robin Jackson
Stop Motion Rigger + Pupper Build: Andrew Spradberry
Production Designer: Gordon Allen
Art Department: Rosie Tonkin, Emma Niemis, Lulu Senft, Evelyn Hurst, Maya McAllister
Demangeat
Runner: Hannah Cooper
VFX supervisor: Alasdair Brotherston
BTS photographer: Joe Eckworth
Lead Compositor: Alasdair Brotherson
Compositors: Tom Fisher, Andy Hague, Luke Simpson, Simone Ghillardotti
2D FX Reg: Isaac, Hozen Britto, Chiara Sgatti, Ed Roberts, George Johnson
3D Modeller: Florent Rousseau
Previs Artists: Klaas Boeur, Alex Puig
Storyboard Artist: Joe Totti
Concept Artist: Tiago Calliari
Concept Artist: Ryan Quickfall
Background Artist: Camille Perrin
Colourist: Andi Chu
Colour Producer: Oliver Whitworth
750MPH Sound Design: Sam Ashwell
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