The photography shows little snippets of moments onboard planes, combined with humorous copy.
Uncommon's latest British Airways
Following up its advertising from earlier this year that showed airplane passengers gazing out the windows, British Airways is now turning the camera inwards and showcasing snippets of luxury on board its flights.
Titled ‘Doors,’ the work from Uncommon celebrates the airline’s business class in-flight seat and the privacy it provides customers.
The out-of-home push demonstrates the moment of uninterrupted calm through a single slit in the images, illustrating moments of quiet. From someone putting their feet up, enjoying the in-flight entertainment and catching up on sleep, all utterly unaware of their surrounding environment.
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To coincide with the photography, which has a lot of white space, humorous copy emphasizes the indulgence of the experience.
Credits
Project title: Doors
Client: British Airways
Creative studio: Uncommon
Production company: WeFolk
Photographer: Christopher Anderson
Agent: Olivia Gideon Thomson
Producer: Amy Gallagher
Production manager: Maddy Temple
Production assistant: Lucy Crocks
Production assistant: Nicola Rosetti
Stylist: Jeanie Annan-Lewin
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Drinks stylist: Tara Garnell
Food stylist: Lois Parisot
Movement director: Alexandra Green
Retouchers: Studio Private
Grader: Adam Clarke
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