Coinbase has a new UK brand campaign that blends musical theater and humor to challenge the status quo of the financial system.
Called ‘Everything Is Fine’, the campaign was created by Mother and Biscuit Filmworks x Revolver with the musical directed by Steve Rogers.
The tongue-in-cheek production set in contemporary Britain navigates relatable situations that are reported daily in news headlines.
It will run across streaming, online video and social while an out-of-home execution will run in London, Manchester and Liverpool.
Advertisement
“We wanted to connect with Brits on a cultural level and show up with a high level of craft and clarity...,” said Coinbase group creative director, Jean Morrow.
“The campaign uses humor and a fair amount of dancing to inspire an important conversation: are there alternatives to the existing financial system? And where can crypto fit in to give regular people more options and control?”
Mother