As Halloween approaches, Six Flags is building on its annual ‘Fear is Waiting’ campaign with a spine-chilling spot. The film centers around a malevolent clown who instills fear in a group of unsuspecting housemates, haunting them as they move from their bedrooms to the living room, proving that no space is safe from this creepy character.
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With an array of jump scares and unsettling vibes, the ad draws inspiration from popular horror films such as Smile and Scream and specifically targets teens and young adults. This demographic represents the heaviest visitors to theme parks during Halloween, making them a key audience for this spine-tingling marketing push.
The ad will be supported by shorter teasers that will appear on Meta and YouTube in each of the parks’ respective markets.
Credits
Client
Vice-president of advertising and creative services: Stella Smith
Agency, TMA
Chief executive officer: Trina Roffino
Chief creative officer: Harris Wilkinson
Executive creative director: Kevin Kleber
Creative director: Emma Quinn
Associate creative director: Melissa Matos
Art director: Andrea Wood
Senior vice-president, account management: Ashley Dent
Account director: Caroline Crews
Senior account executive: Cassandra Ortega
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Production Company, Natural Selection
Director: John Suits
Executive producer: Nicole Flores
Casting: Bobby Stephenson, 5th Street Studios
Director of photography: Jeremiah Pitman
Production designer: Suzsano Valdez
Makeup effects: Hugo Villasenor
Costume designer: Samantha Kuester
Editor: John Suits
Sound design: Joe Barrucco, Timeline Audio
Colorist: Matt Osborne, Company 3
Visual effects: Josh Lester
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