Doritos is leaning into 80s nostalgia with the Stranger Things collaboration, launched ahead of the show’s final season, which wraps this December. A series of digital spots, celebrity cameos, fan milestones and eerie interruptions from the Upside Down all bring the telethon to life in true Hawkins style.
The hotline, 1-855-4-HAWKINS, first appeared on bags of the brand’s newest flavor, Pizza x Cool Ranch, sparking thousands of early calls from curious fans. Now, callers can leave messages of support for Hawkins, with select shoutouts broadcast across Doritos’ social channels and even high-profile billboards.
David Hasselhoff said: “When the lights flicker and Hawkins calls for backup, you call in the boldest of the bold – that’s why I picked up the phone. The Doritos ‘Telethon for Hawkins’ is more than just a fun throwback; it’s a full-throttle rally of support. I’ve seen a lot of action in my day, but hearing fans chip in with their own messages for Hawkins – now that’s hero stuff.”
Expect supernatural glitches, hidden easter eggs and more nostalgic stunts to drop as the countdown to the final season continues.
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