Tesco’s F&F range has unveiled the second installment of its ‘Style it Out’ campaign, with Emmy-winning filmmaker Alex Prager returning to direct the new spots. Known for her distinctive cinematic style, Prager injects a new energy and attitude into the brand, transforming everyday mishaps into stylish, iconic moments.
The hero spots range from a leaky ceiling to an awkward moment in an elevator and even a car breaking down – all relatable scenarios that turn chaos into chic. Felipe Serradourada Guimarães, BBH London’s executive creative director, said: “A simple idea that keeps getting better with every execution. F&F is making the high street look like the catwalk.”
The campaign will run for two months across TV, video-on-demand, out-of-home, print, social, radio and digital channels in the UK and Ireland.
Advertisement
Credits
Campaign title: Style It Out
Advertising agency: BBH London
Executive creative director: Felipe Serradourada Guimarães
Creative director: Uche Ezugwu
Creatives: Ash Hamilton, Sara Sutherland, Zoe Stott
Designer: Phoebe Kenny
Planners: Saskia Jones, Gina Schreuder, Tom Papaloizou
Business lead: Sian Richards
Senior account director: Celia Taylor
Account managers: Sheryce Brown, Holly Errington
Agency film producer: Victoria Doran
Agency print producer: Sarah Tooley
Media agency: Essence Mediacom
Production company: Arts and Sciences
Director and photographer: Alex Prager
Director of photography: Lasse Frank
Arts and Sciences managing director: James Bland
Arts and Sciences executive producer: John Benson
Producer: Lauren Highman
Production designer: Joseph Bennett
Editors: Darren Baldwin
Post production company: Black Kite
Post production producers: Dale Heron, Hazel Gibson
Visual effects lead: Declan Andrews
Visual effects supervisor: Declan Andrews
Grade: Black Kite
Colourist: George K
Sound studio: Seven Hundred Fifty
Sound engineers: Sam Ashwell, Lucas Trigg
Drip music track: Hayling by FC Kahuna featuring Hafdis Huld
Lift music track: Mind Your Own Business by Automatic
Music supervisor: Hywel Evans
Music company: Black Sheep Music
F&F
Interim marketing director, clothing and home: Rachel Nooney
Head of brand and communications, clothing: Sarah Atkins
Marketing manager, home: Megan Middleton
Marketing manager, clothing: Sam O’Neil
Advertisement
Advertisement
BBH London
We believe in the power of difference to make a difference. In this media saturated world, difference has never been more important. Which is why we will continue...