“Traveling isn’t about waiting to arrive” is the message Honda delivers in its new black and white campaign, shot in a Paris airport.
Over the summer, as travelers around the world stood in long boarding lines and waited in crowded terminals, Honda set out to remind them that travel isn’t just about getting from point A to point B.
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With ‘The Bored Cam,’ the brand captured the monotony of airport waits to highlight the freedom of two wheels.
Shot by photographer Ale Burset, a series of black and white portraits of bored travelers were broadcast live throughout the terminal, transforming idle moments into a striking visual statement.
The campaign is being rolled out across digital, film and press.
DDB Paris
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