The out-of-home work from ad agency Åkestam Holst NoA is part of the new ‘Wherever Life Goes’ brand platform.
Ikea ad campaign
Ikea Sweden has taken an unexpected turn in its latest campaign. Instead of simply showing its products, the brand lets its price tags take center stage, amid some key life moments such as learning a new instrument or sharing a kiss.
The new communication platform, ‘Wherever Life Goes,’ was developed specifically for the Swedish market. It hopes to position Ikea as a brand that can support people through all kinds of changes, big and small.
“There are many things that are iconic about Ikea, and the price tag is one of them,” explained Michal Sitkiewicz, art director at Akestam Holst NoA.
“By letting something as simple as a price tag become a central part of the storytelling, we can capture the moments that lead to change and show how Ikea can support you through them. A kiss is just a kiss, but it can also be the start of a relationship that means your home needs to adapt.”
Credits
Ikea
Marketing communications leader: Jonas Westberg
Marketing communications specialist: Amanda Birch-Jensen
Marketing communications specialist: Maria van Stralendorff
Country marketing manager: Marijke de Laat
Integrated media leader: Sanna Green
Integrated media leader: Emmeli René
Åkestam Holst NoA
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Creative director: Daniel Vaccino
Art director: Michal Sitkiewicz
Art director: Eva Wallmark
Copywriter: Rickard Beskow
Client director: Sophia Wattjersson
Chief strategy officer: Jerker Winther
Strategist: Stina Hansson Stålbröst
Agency producer: Leila Widgren
Account manager: Anna Nollendorfs
Content creatives: Mirjana Stanisic & Mira Ekman
Social creative strategist: Rosanna Hagald
Graphic designers: Erika Nyström, Marie Wanberg & Anna Forsberg
Motion: Pellen Wegler
B-Reel Films / Ohme
Director: Torbjörn Martin (B-Reel Films)
DOP: Sophia Olsson
Photographer: Therese Öhrvall (Ohme)
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Ikea
IKEA is a Swedish-founded Dutch-based multinational group, that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories. It has been...