McDonald’s France and Kappa have unveiled a bold capsule collaboration celebrating the connection between the football field, style and collective identity. The FC McDonald’s line is a nod to the world of sport and pays tribute to the spirit of football in all its vibrancy.
The fast food brand worked alongside the Italian sportswear company to create a sweatshirt, scarves, socks, a beanie, as well as an exclusive outfit designed specifically for McDonald’s crew members, turning the restaurants into one of the showcases of FC McDonald’s.
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Jean-Guillaume Bertola, chief marketing officer at McDonald’s France, said: “This collaboration with Kappa is the natural continuation of our commitment to French football and to showcasing the values of unity in sport.
“Under the same banner of FC McDonald’s, we are proud to bring together the largest community of supporters in France. To mark this new Ligue 1 McDonald’s season, and throughout September, dedicated in-restaurant and McDo+ app activations will support the launch of these collectible jerseys and caps, as well as other exclusive pieces from the collection.”
The campaign will run across TV, print, digital and social media.
Rémi Garnier, country manager at Kappa France, added: “At Kappa, like at McDonald’s, football brings people together and creates connections. We meet up with friends for a match just as we share a meal around a table.
“This capsule draws inspiration from that collective energy, from this football culture that thrives both in stadiums and in the streets, between style and authenticity.
“As an Italian brand with a strong sports heritage, Kappa has always sought to extend sport beyond the field. By joining FC McDonald’s, we reaffirm our commitment to football culture, alongside such a powerful and popular partner as McDonald’s.”
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