The alcohol brand worked with ad agency Atomic London on the campaign as the official gin sponsor of the tennis tournament.
Sipsmith campaign
Sipsmith, Wimbledon's Official Gin Sponsor, has unveiled a typically slick and witty campaign to mark the renowned event. With a series of 15-second shorts, the brand is playing into the popularity of gin and tennis during the summer months.
Working alongside ad agency Atomic London, photographer and director Julia Fullerton-Batten was behind the camera. Shot using virtual production at Silverscape Studios in Manchester, the creative team confirmed that they were able to replicate time-of-day lighting and weather conditions while cutting carbon emissions by 70% compared to a traditional shoot.
Louise Rudaizky, managing director at Atomic London, said: “With this campaign, we wanted Sipsmith to show up in a way that feels naturally part of British summer culture – a bit witty, a bit stylish, and unmistakably Wimbledon. It’s not just about being at the tournament, but capturing the mood that comes with it, wherever you are. We’ve taken those familiar tennis moments and given them a Sipsmith twist, creating something fun, crafted and full of character, just like the gin.”
The campaign is also running across print, social, digital and point-of-sale channels.
Advertisement
Credits
Client: Sipsmith
Global senior brand manager: Amy Cockram
Global brand manager: Jamie McPherson
UK senior brand manager: Molly Slater-Davison
Creative agency: Atomic London
Creative director: Matt Crump
Creative director: Gavin McReady
Executive creative director: John Cherry
Head of strategy: Nicky Vita
Senior strategist: Randell Beckford
Head of design: Loty Ray
Senior producer: Bel January
Business director: Joe Bowen-Hall
Senior account manager: Bea Greenwood
Editor: Andrew Poole
Freelance editor: Alberto Falcone
Sound design: John Green at Odyssey Audio
Director and photographer: Julia Fullerton-Batten
Digital op: Elio Ruscetta
Agent: Francis Leahy at Wyatt Clarke-Jones
Drinks stylist: Joanna Resiak
Wardrobe stylist: Emma Edwards
Hair and make-up: Leanne Burrows
Props stylist: Kirsty Saxon
Retouching: Dennis Tuffnell
Grade: Absolute
Media agency: Media Bounty
Production company: Silverscape
Technical director: Nick Jones
Producer: Phil Tidy
Director of photography: Dave Tree
Atomic London
Atomic. We Unleash the Superpower within.