Six Flags is leaning all the way into Halloween with its latest long-form brand film, a chilling arthouse-style horror.
Created by TMA, part of Omnicom, the spot introduces Smiley, a sinister figure lurking in the shadows and showcases the park’s after-dark offerings, which include haunted mazes, scare zones and rides running deep into the night. It follows last year’s acclaimed ‘Tick.Tick.Tick,’ proving Six Flags’ appetite for long-form branded horror.
“This is branded entertainment with one goal: to make Six Flags the Halloween destination,” said TMA chief creative officer Harris Wilkinson. “We shot it entirely in the parks to give people a taste of the terror that awaits.”
Launching October 1 across YouTube and social channels, the film is backed by teaser ads to build anticipation. As the park’s chief commercial officer, Christian Dieckmann, put it: “We’re serious about fear when it comes to Halloween. We dare viewers to ‘Come Out and Play.’”
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Omnicom
A global leader in marketing communications, Omnicom provides brand and advertising services to over 5000 clients in over 100 countries.