Ad of the Day: Spike Jonze directs Pedro Pascal’s heartbreak in Apple film

In a lengthy five-and-a-half-minute ad, Apple is promoting its new AirPods 4 and the noise canceling function. The contrasting spot begins in a cold, icy landscape where Pedro Pascal portrays a character finding his way through heartbreak. From the depth of his despair, he sees a glimmer of his future self in a vibrant dreamscape where everyone around him becomes part of the music.

Focusing on the music, Pascal begins to reconnect with his lighter, happier self, and as he moves between the contrasting worlds of heartbreak and hope, his perspective shifts, and he learns to walk between the different shades of his life.