Ad of the Day: ‘Stracciatella Fella’ is a stop-motion spin on sustainability

For the launch of the saddle, Selle Royal worked with Milan-based ad agency Adverteam to create a European campaign. The result is the musical stop-motion film ‘Stracciatella Fella.’

The spot was animated frame by frame using over 2,000 individually photographed scenes and combines miniature sets, plasticine characters and real recycled foam fragments to tell the story of transformation through reuse.

Alberto Damiani, chief executive officer at Adverteam, said: “We built a true brand entertainment project, where every element – from the music to the visuals, from the tone to the narrative rhythm – was designed to engage and entertain, while remaining fully aligned with the brand’s identity. It reflects our belief that strategic thinking must always spark the creative process, to deliver ideas that truly resonate where people live and interact today.”

Credits

Selle Royal Group

Strategy and brands director: Riccardo Losio

Brand manager Selle Royal: Lara Cunico

Creative manager & designer Selle Royal: Francesco Belloli

Adverteam

Client service director: Mauro Messina

Executive creative director: Riccardo Catagnano

Deputy creative director: Matteo Tommasi

Senior copywriter: Elena Briganti

Art director: Letizia Moro

Junior art director: Ricardo Blas

Media strategist: Silvia Di Giovanni

Production

Director: Dario Imbrogno

Production house: Withstand

Executive producer: Lorenzo Damiani

Producer: Chiara Parodi

Animation: Dario Imbrogno and Stefania Demicheli

Director of photography: Antonio Managò

Scenography: Elena Panigada

Character designer: Monica Fibbi

Post production: Daniele Iacuitto

Sound design: Gigasound

Singer: Cristina Russo

Musical direction: Nazzareno Brischetto

Musical producer: Marco di Dio