Disney embraces emotive storytelling in its annual holiday campaign, sharing the heartwarming tale of a young boy who forms an unlikely friendship with a small octopus.
The ad follows the journey of the child who discovers a curious octopus has attached itself to his head during a seaside vacation. After returning home, the boy forms a true friendship with the octopus by introducing his new companion to his life on land.
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Soundtracked by a melodic rendition of Part of Your World from The Little Mermaid, the song highlights the octopus’s desire to explore the world above. It was recorded live by a 60-piece orchestra and mixed in the legendary Abbey Road recording studio.
Behind the lens is Academy Award-winning director Taika Waititi, acclaimed for his work on Apple’s ‘The Lost Voice’ commercial.