Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Nike’s 3D billboard in Japan
This week, Nike Japan dazzled locals in Tokyo’s Shinjuku area with its larger-than-life 3D billboard activation, Bumble threw out the dating rulebook with some very honest DMs and Duolingo offered to redo dodgy tattoos.
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As Air Max Day nears, Nike has taken over a huge billboard in Tokyo with a 3D activation that is catching the attention of locals, sneakerheads and social media users alike.
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Bumble continued its efforts to challenge the ‘traditional’ rules of dating with an all-too-relatable print campaign.
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To mark World Tattoo Day on March 21, language learning app Duolingo offered to fix people’s mistranslated ink for free.
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Ace & Tate dropped its summer sunglasses collection but – plot twist – the majority of the ad campaign features no eyewear at all.
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Motherhood is a beautiful thing for many women, but often the journey comes with a lot of personal sacrifices – notably career progression and its financial implications. Shining a light on this, creative agency Mortierbrigade collaborated with Equal Pay Day on a thought-provoking film.
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Pop star Harry Styles opened bespoke one-off stores in London, New York and LA to showcase the products from his beauty line Pleasing, and the promo campaign features legendary Fleetwood Mac leader Mick Fleetwood.
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Pre-loved fashion marketplace Vestiaire Collective launched its debut campaign with agency partner Droga5 featuring a rallying cry to the industry that clothes should last forever – with the help of some sustainably stylish puppets.
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Cadbury is bringing back ‘Cadbury Worldwide Hide,’ which allows chocolate-lovers to hide an egg and then share a personalized clue about its digital whereabouts with a loved one to help them locate it.
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A giant blue inflatable was the star of Carwow’s explosive campaign that showcased the online platform’s selling service.
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Oatly launched a mini-series of shows in Australia to normalize the conversation around plant-based diets called ‘The New Norm&Al Show.’
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In a tech-driven out-of-home (OOH) campaign, The Big Issue is spotlighting vendors who have felt the sting of the pandemic with their source of income and connection to the public deteriorating due to the quietness of the streets.
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