Tom Goodwin joins The Drum as a columnist to explore how AI is changing the game in marketing. His first column, published on Tuesday, April 22, will explore the real ways the tech will shape business.
Tom Goodwin will explore AI's real impact on marketing
Globally renowned marketing thinker Tom Goodwin is bringing his trademark provocation and clarity to The Drum in a new regular column. Cutting through the BS and jargon, he will explore AI’s real impact on the wider marketing world.
Goodwin, the founder of consultancy All We Have Is Now and author of Digital Darwinism, has built a reputation as one of the world’s most insightful and challenging voices on digital transformation, marketing strategy and technology. A sought-after keynote speaker and expert commentator, he now turns his focus to The Drum’s global audience.
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In his new column, Goodwin will ask the difficult questions that too often go unanswered in the rush to embrace new tools, such as: What is AI actually useful for? What risks are we not talking about? Will AI work around us, or will we end up working around it?
He’ll also revisit some of marketing’s long-standing assumptions – questioning what still works, what never did and what’s been lost in the noise of hype and buzzwords.
Drawing on his philosophy of “nowism,” Goodwin will encourage readers to focus less on the shiny promises of tomorrow and more on the power of today, using existing technologies to create meaningful, measurable impact.
His first column will land soon. Big questions await.