Stand-out campaigns for Heineken, Mondelez, Diageo and Nike took home the top gongs at this year’s show.
The Drum Awards for Advertising 2025, sponsored by Kantar and Equativ, shone a spotlight on the brands, agencies and creative teams reshaping the future of advertising across every channel and format.
This year’s winners were revealed at The Drum’s annual Awards Festival. If you missed the show, you can watch it on demand now on The Drum TV.
The top prizes went to work that demonstrated extraordinary craft, cultural resonance and commercial impact, from bold, behavior-changing stunts to beautifully crafted films, unforgettable OOH moments and category-redefining creativity.
Javier Campopiano, global chief creative officer at McCann Worldgroup and McCann, chaired the awards this year with support from Camilla Clerke, global executive creative director for Unilever at Ogilvy London, as vice-chair. The jury panel consisted of representatives from the likes of Conde Nast, BBC, WPP, Spotify and Edelman.
The judges praised the breadth of innovation across disciplines, including art direction, brand strategy, humour, data-driven media, location-led storytelling and cutting-edge GenAI applications.
You can find a full list of winners below and read more about the winning work in our Case Studies hub.
Gold: Pub Succession by LePub for Heineken
Gold: Made To Share by VCCP for Mondelez
Gold: Glassphemy by VML UK for Diageo
Silver: The Battle Cats: Cat God Helpline by R/GA for Ponos
Bronze: George Orwell’s 1984 by Alphabetical for Audible
Gold: Kyikatêjê by Area 23, an IPG Health Company for Gavião Kyikatêjê FC
Bronze: Inglish Dictionary by Juice (TBWA India) for Air India Express
Gold: Good Shit by Samy for Peta
Silver: Zip Code Exam by Area 23, an IPG Health Company, for Equality Health Foundation
Bronze: Facts Fight Fentanyl by Duncan Channon for California Department of Public Health
Gold: Lidl by Lidl by The Romans for Lidl
Gold: The Unnoticed Sponsorship by Area 23, an IPG Health Company for Instituto Melanoma Brasil
Silver: Dirt Is Good: Out Of Home by Edelman for Unilever/Omo
Gold: 18 Months by Klick Health for Second Nurture
Silver: 47 by Klick Health for Café Joyeux
Bronze: Cracked by Area 23, an IPG Health Company for Mercy for Animals
Gold: Cracked by Area 23, an IPG Health Company for Mercy for Animals
Bronze: Kyikatêjê by Area 23, an IPG Health Company for Gavião Kyikatêjê FC
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Gold :Making the Ordinary Extraordinary: Farrow & Ball’s Hand-Painted Illusions by Joy! Collective for Farrow & Ball
Silver: Insuring Greatness by Howden by Grand Visual for Howden
Bronze: Sea-Doo Murals by Billups, Sea-Doo & Cossette Média
Bronze: Culture, Art & Walls: JD Sport x Adidas by Edison Media Ltd for Adidas
Gold: Superman at The Shard by Warner Bros Discovery & Electric Sheep Events
Silver: Nike Dodgers World Series Reactive ‘24 by Billups for Nike
Bronze: Design Against Dull by OMD UK for Canva
Silver: Paris 2024 Paralympic Games ‘Considering What?’ by Channel 4
Silver: Hooch 30th Anniversary ‘By Your Side Since 95’ by Global Brands
Silver: It’s a Cake, You Biscuit! by TBWA\London for Jaffa Cakes
Bronze: DIY by Ikea by VML UK for Ikea
Gold: Paris 2024 Paralympic Games ‘Considering What?’ by Channel 4
Silver: The Challenger’s Anthem by Ogilvy Africa for Airtel Kenya
Silver: American Cancer Story by Klick Health for Change the Ref
Silver: The Trial by Klick Health for All* In Action Fund
Gold: The Next Game is Served by Dept for Just Eat x Netflix
Gold: Back Home by Joystick, Fifco for Imperial
Silver: Get Your Bum on Board by Dept for Trainline
Gold: Lidl by Lidl by The Romans for Lidl
Gold: Balikbayan Magic: Philippine Oriental Food Market by VML Canada for The Coca-Cola Company
Bronze: Dirt Is Good: Out Of Home by Edelman for Unilever/Omo
Bronze: Superman at The Shard by Warner Bros Discovery for Electric Sheep Events
Silver: Audible: There’s More To Imagine When Billboards Disappear by WPP Media
Silver: Welcome to Purradise (Whiskas Piccadilly takeover) by WPP Media
Bronze: 30 Years of Nike AirMax: Bigger, Bolder and Now In 3D! by Edison Media for JD Sports x Nike
Gold: Glassphemy by VML UK for Diageo
Silver: Pringles, Call of the Mustaches by FCB New York for Pringles
Bronze: 1.866.SAD.WINGS by The Infinite Agency for Primanti Bros
Gold: Pimple, Meet Your Mighty Patch by Humanaut for Hero Cosmetics
Silver: Call of the Mustaches by FCB New York for Pringles
Bronze: Good Shit by Samy for Peta
Bronze: Made To Share by VCCP for Mondelez
Bronze: Pimple, Meet Your Mighty Patch by Humanaut for Hero Cosmetics
Bronze: Exactly What You’re Booking For by Zulu Alpha Kilo for Booking.com
Gold: The Pepsi SweeTest by Sips and Bites for PepsiCo
Silver: Voice 2 Diabetes by Klick Health for KVI Bravefund INC
Silver: Gladiator II Turns Piccadilly Lights to Stone by WPP Media
Bronze: Walmart Breaks Boundaries on Zepto by Sawhorse Productions for Walmart
Gold: 18 Months by Klick Health for Second Nurture
Silver: 47 by Klick Health for Café Joyeux
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Silver: The Trial by Klick Health for All* In Action Fund
Silver: American Cancer Story by Klick Health for Change the Ref
Gold: Pub Succession by LePub for Heineken
Silver: Starring Bars by LePub for Heineken
Silver: Starring Bars by LePub for Heineken
Gold: Good Shit by Samy for Peta
Silver: Guao Guao by LePub for Desperados
Silver: Pickle Quest by McKinney for Popeyes
Gold: Gatorade: Cool Seats by R/GA for PepsiCo
Silver: Glassphemy by VML UK for Diageo
Bronze: The Pepsi SweeTest by Sips and Bites for PepsiCo
Silver: Taking British Airways’ ROI to New Altitudes by Talon, MG OMD, Uncommon Creative Studio & Artbot
Bronze: Too Fun to Focus by Tripadvisor
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Bronze: A Little Confidence Goes a Long Way by TBWA\London for SunLife
Bronze: The Vibe Jockey by Twigeo for Soundtrack
Gold: Inglish Dictionary by Juice (TBWA India) for Air India Express
Gold: Made To Share by VCCP for Mondelez
Gold: Daisy v Scammers by VCCP for Virgin Media O2
Silver: TaDa Abandoned Nights by R/GA for AB InBev
Gold: DIY by Ikea by VML UK for Ikea
Silver: U up? by Rethink for Ikea Canada
Bronze: Man, That Feels Good by Zulu Alpha Kilo for Harry’s
Bronze: Bloody Supply 2025 by Vistar Media for Lifeblood
Bronze: Blood Supply 2025 by Vistar Media for Lifeblood