The winners of the Content Awards 2025 were revealed at The Drum Awards Festival. Taking home the coveted President’s Award was a brilliant film that follows Brazil’s first indigenous soccer team.
The Drum Awards for Content 2025 celebrated the most inventive, emotionally compelling and culturally relevant storytelling of the year.
The winners of this year’s top prizes were revealed at The Drum’s annual Awards Festival. If you missed the show, you can watch it on demand now on The Drum TV.
From powerful documentaries and community-driven content to breakthrough series, creator collaborations and unforgettable brand films, this year’s winners showed how content continues to shape modern marketing.
Chairing the Content Awards this year was Helen Pak, senior vice-president of creative, marketing, design and content at The Walt Disney Company. Supporting her as vice-chair was Dan Whitney, managing director of creative, content and experiential at Allison Worldwide. Judges included representatives from Coca-Cola, Oatly, WSJ, Walmart and Columbia Business School.
Judges praised the richness of craft, the bravery of ideas and the precision of execution across categories. From global brands to grassroots causes, the winning work embodied the full potential of content to move audiences, spark conversation and build lasting engagement.
Taking home the Grand Prix was Dentsu Creative New York and Mondelez for the Nutter Butter campaign. Meanwhile, Area 23, an IPG Health Company, took home the President’s award for its Kyikatêjê film, which followed the trajectory of Brazil’s first indigenous soccer team. The project premiered on national television and featured a PR strategy that directly contributed to the team securing its first sponsorships.
You can read the full list of winners below and read the stories behind the winning work on our Case Studies hub.
Gold: Nutter Butter, You Good? by Dentsu Creative New York for Mondelez International
Gold: Kyikatêjê by Area 23, an IPG Health Company for Gavião Kyikatêjê FC
Gold: Agents of Fun by Monks for Mini
Bronze: Made for Indonesian Road: When Car Ads Finally Got Real by Innocean Indonesia for Hyundai Motors Indonesia
Gold: Singapore Dreamin’ by SPH Media for Singtel
Silver: Craft Matters by UBS & T Brand Studio by T Brand Studio (NYT Advertising) for UBS
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Gold: Kyikatêjê by Area 23, an IPG Health Company for Gavião Kyikatêjê FC
Silver: Transforming Cities – Empowering Inclusive Public Transit for All by Mastercard
Bronze: Tripadvisor x Visit Saudi: Arabia Is Calling by Tripadvisor for Visit Saudi
Bronze: If Carlsberg Did Matchdays by Fold7 for Carlsberg
Gold: Liming with Gran by Ketchum UK for Genomics England & University of Cambridge
Silver: Building Singapore by SPH Content Lab for Building and Construction Authority
Bronze: Diaries of Civilians by Museum of Civilian Voices, Rinat Akhmetov Foundation
Gold: The Matcha Mob: A Fandom-Fueled Success Story by Moby Ventures (Whalar Group) for Nami Matcha
Silver: Grindr Presents: Who’s The Asshole? by NVE Experience Agency for Grindr
Bronze: Community is everything by Tangerine for Specsavers
Gold: The Hungry Games by The Romans for Trussell
Silver: Diaries of Civilians by Museum of Civilian Voices, Rinat Akhmetov Foundation
Bronze: Phil Carr x Airalo: Around the World in 11 Videos by We Create Popular
Bronze: The UK’s Most Trusted Podcast Host Solves Real World Dilemmas by Essencemediacom for Google Pixel
Gold: The Head, Heart and Spirit of Scotland/This is Scotland by BBC StoryWorks for Brand Scotland
Bronze: Hasbro x TheSoul: A Stop-Motion YouTube Series by TheSoul Publishing for Hasbro
Bronze: Building Singapore by SPH Media & Building and Construction Authority
Gold: Name This Oreo by VML for Mondelez International
Silver: SpudBros x KFC: The City That Fed the Internet by We Create Popular
Bronze: Creating ‘Drinkspiration’ at Scale by Greenpark for Campari Group
Gold: The Matcha Mob: A Fandom-Fueled Success Story by Moby Ventures (Whalar Group) for Nami Matcha
Gold: Let’s Story! By Applaydu by Gameloft for Brands for Kinder Chocolate
Bronze: The More That You Read… by Little Dot Studios for Dr Seuss Enterprises
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Gold: Twitch x COD 6: Rogue Shadow Ops by Twitch for Activision
Bronze: Made of Metal by The Romans for OnePlus
Gold: Faces of Music by Digitas for Sephora
Silver: Bupa: Need a Lift? by Coolr for Bupa
Gold: Reframing Ramadan by McCann Content Studios for Visit Qatar
Silver: Pulse: Live Nation’s Advocacy Program by 1000heads for Live Nation Australia
Bronze: Tour De’liveroo with TopJaw by Coolr for Deliveroo
Bronze: Building Singapore by SPH Media for the Building and Construction Authority
Bronze: Singapore Dreamin’ by SPH Media for Singtel
Gold: Andrex GoTime by Drum OMG for Andrex
Bronze: Crayola Create x TheSoul by TheSoul Publishing for Crayola
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Gold: Singapore Dreamin’ by SPH Media for Singtel
Silver: Twitch x Pot Noodle: Slurp & Conquer Quest by Twitch for Unilever
Bronze: How Google Pixel and ITV powered the future faces of women’s football by Essencemediacom for Google Pixel
Bronze: A West Midlands Welcome by BBC StoryWorks for West Midlands Growth Company
Bronze: Reframing Ramadan by McCann Content Studios for Visit Qatar
Gold: Unilever Food Solutions Indonesia: Driving Culinary Search Innovation by Greenpark for UFS Indonesia
Gold: Nutter Butter, You Good? by Dentsu Creative New York for Mondelez International
Bronze: The UFO – [UNVRS] by The Night League
Gold: Kyikatêjê by Area 23, an IPG Health Company, for Gavião Kyikatêjê FC
Silver: Faces of Music by Digitas for Sephora
Bronze: Mini Agents of Fun by Monks for Mini