Korean footballer's iconic goal celebration captured in a Genmoji for a billboard in Seoul and LA.
Genmoji billboard seen in Seoul and LA's Koreatown
To welcome Korean footballer Son Heung-Min to Los Angeles Football Club (LAFC), Apple has created a Genmoji-powered digital out-of-home campaign.
Apple TV is the exclusive rights holder of the Major Soccer League (MSL) through its Season Pass subscription service. The service is the only way to stream Heung-Min’s debut game on Sunday (August 31).
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The Genmoji is arranged in the shape of the footballer’s famous goal celebration. The billboards will be seen in Seoul and Los Angeles’ Koreatown.
Along with the physical locations, Apple TV will be pushing images of the billboards on its socials, including X, Instagram and Facebook.
TBWA\Media Arts Lab, Seoul, is the agency behind the ads.