Augmented reality

Augmented Reality (AR) is transforming the marketing landscape and providing brands with new opportunities to reach and engage customers.

With its ability to create immersive and interactive experiences, Augmented Reality has the potential to drive increased engagement, sales, and brand awareness for companies that embrace it.

17 Sep 2025

7 min read
How does AR turn OOH into a viral touchpoint?
Sebastian Iwanowski ,
innomate

18 Dec 2024

5 min read
AR glasses like Orion give us a fresh lens on the future of social media
Joe McElligott ,
Head of Strategy
Premium Item

27 Aug 2024

7 min read
Experts reflect on the Apple Vision Pro: lessons in cost, comfort and marketing strategy
Webb Wright ,
NY Reporter ,
The Drum
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20 May 2024

4 min read
Following ad business overhaul, Snap will ramp up investments in AI and machine learning
Webb Wright ,
NY Reporter ,
The Drum

09 Apr 2024

5 min read
Keep up with the pack with these 4 must-know UX trends
Mike Blake ,
Revenue operations director ,
Ledger Bennett

04 Apr 2024

5 min read
This year’s SXSW saw different digital tribes converging
Ben Titchmarsh ,
Associate Director, Group Business Development ,
Propeller Group

04 Apr 2024

4 min read
Apple’s Vision Pro isn’t just a headset; it heralds a new era of spatial commerce
Ward de Kruiff ,
Global Head of Web3 and Metaverse ,
EPAM Continuum

22 Jan 2024

5 min read
Mixed reality, wearable tech, and AI: 2024, the year spatial computing takes off
Tom Emrich ,
Director of product management ,
Niantic
Premium Item

02 Nov 2023

7 min read
Duracell’s TikTok games charged up its organic reach ahead of Christmas campaign
Sam Bradley ,
Journalist ,
The Drum

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