back to thedrum.com The Drum

Advertisement

logo
Bacardi
Rate this company
  • X
  • Linkedin
  • Email
  • Facebook
  • Facebook Messenger
  • Whatsapp
  • Reddit
  • Flipboard
Join Company Report Page
logo
Fundamentals
Insights

Company Details

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 161 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
read more about us

Show more

Featured on The Drum

Brand Strategy

Cheers to 2025 – 5 trends set to raise the bar for spirits marketing
1 year ago

Brand Strategy

Shaken or stirred? 4 refreshing trends to mix up the spirits marketing experience
1 year ago

Creative

Bacardi banishes winter chills by bringing a taste of the Caribbean to Lapland
4 years ago