PrettyGreen has been appointed as the retained consumer PR agency for Bensons for Beds following a competitive pitch. As their strategic communications partner, we’ll be working closely with the in-house marketing and digital teams to strengthen Bensons’ position as the destination for better sleep solutions, ensuring the brand’s quality, value and customer care are brought to life in fresh, culturally relevant ways.
Leading on PR, Influencer and brand storytelling we’ll be working closely with the in-house marketing and digital teams to help more people see Bensons as the destination for better sleep solutions. The appointment marks the next step in Bensons’ brand transformation journey, as the retailer continues to build on its “Sleep is our obsession” platform.
The partnership kicks off with one of the biggest moments in Bensons’ calendar, the January peak campaign.
Lisa Richards, Head of Marketing at Bensons for Beds, said:
“This was a really competitive process and PrettyGreen stood out for their creativity and energy. They just got us – and showed the mix of retail and digital know-how and fresh thinking we were looking for. Their integrated approach will help us stand out by bringing to life the quality, value and care we offer customers. I’d also like to thank all the brilliant agencies we spoke to along the way for the time and thinking they put into the process.”
Sam Hooper Gill, Client Services Director at PrettyGreen, added:
“We’re thrilled to be working with such an iconic British retailer. Sleep is something everyone can relate to, and the Bensons team’s passion for it is infectious. Our first campaign together will hit in the new year – and if the ideas flying around already are anything to go by, we’ll start 2026 with a real bang.”