There’s also Kristen Schaal as an over-caffeinated squirrel for DirecTV and Olivia Colman lending her voice to the National Theatre.
Chipotle's latest ad features a Rolling Stones cover by Halsey.
Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
This week, Chipotle transforms a takeout bag into a thriving farm with the help of Halsey, Oatly turns a supermarket parking lot into a high-class coffee experience and Pedro Capó finds out what happens when you and your neighbor get too in sync.
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Chipotle brings stop-motion animation and a Grammy-nominated artist into the mix for its latest campaign, ‘Unfolded,’ Featuring Halsey’s cover of The Rolling Stones’ She’s a Rainbow, the ad tells a visually rich story about sustainable farming, transforming a simple Chipotle bag into a lush farm. Premiering in the metaverse on Roblox before hitting national TV, the campaign pairs handcrafted animation with a real-world commitment: a $2m donation to universities advancing agricultural sustainability.
Oatly is on a mission to prove that oat milk can make anything fancy (even a strip mall parking lot). In its latest campaign, tuxedoed servers, classical musicians and even an ice sculpture elevate mundane coffee runs to extravagant affairs, all to highlight the brand’s rebranded oat milk creamers. Beyond the stunt, the brand leans into its playful voice with an interactive packaging campaign, featuring dramatic readings of its product copy by an Oatly employee’s former high school drama teacher.
Patrón is making a bold statement with its latest campaign, highlighting its commitment to transparency in tequila-making. The campaign spans high-impact out-of-home placements in major US cities, educating consumers about what really goes into their glass. As other brands quietly use additives, Patrón proclaims: “At Patrón, the secret ingredient is that there are no secret ingredients.”
Latin Grammy winner Pedro Capó stars in Opendoor’s latest campaign, which turns the concept of needing “a little space” into an absurd comedy sketch. In the ad, two next-door neighbors live eerily identical lives – matching outfits, synchronized grilling mishaps, even identical tattoos – until one finally gets the hint and uses Opendoor to make an all-cash move.
Kristen Schaal joins DirecTV’s ‘For the Birds’ campaign as an over-caffeinated squirrel, much to the chagrin of Henry Winkler and Steve Buscemi’s grumpy pigeons. The animated campaign, now in its third iteration, highlights DirecTV’s satellite-free streaming capabilities in a chaotic yet charming 30-second spot.
Ken Jeong returns to his medical roots (and comedic prowess) in Fabletics Scrubs’ latest campaign, which highlights its new Durable-Water Repellent (DWR) fabric technology. The ad is a rapid-fire exchange of abbreviations (NBD, UTIs, TMI) that culminates in a dramatic liquid spill test. Spoiler: Jeong’s scrubs stay perfectly dry.
Hermès plays with movement, scale and continuity in its latest high-fashion campaign, ‘The Endless Line.’ Shot by acclaimed photographer Nathaniel Goldberg, the campaign’s imagery juxtaposes sharp, oversized silhouettes with the fluidity of billowing scarves. An accompanying short film expands the dreamlike aesthetic.
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Olivia Colman lends her voice to a stirring campaign for the National Theatre’s £125m fundraising initiative, ‘Stories Start Here.’ The two-minute film takes viewers behind the scenes of the iconic London venue, emphasizing its impact on communities, classrooms and theaters worldwide. The effort marks the most ambitious fundraising drive in the theater’s history.
Ikea’s latest Middle East campaign embraces the chaos of parenthood, encouraging kids to unleash mess and mayhem. The ad, which humorously depicts children wreaking havoc in their homes, reinforces Ikea’s positioning as a family-friendly brand. Rolling out first in Morocco, the campaign will expand across the region throughout the year.
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