Our Chief Technology Officer, Eoin O’Neill, was named in the BIMA 100 for 2025, recognised in the Tech Innovation category.
Each year, the BIMA 100 celebrates the visionaries and changemakers shaping the future of the UK’s digital landscape. With nominations evaluated by over 100 judges across 11 categories, being included in the list is a prestigious acknowledgement. For 2025, Eoin has rightly been recognised for his pioneering approach to martech innovation and his leadership in building technology that transforms how clients achieve performance.
Eoin has been instrumental in developing Tug Tools - our proprietary suite of technology designed to identify and fill gaps in martech stacks, helping brands unlock greater channel performance. Under his direction, Tug Labs was established to spearhead the development of these tools, both for direct client use and through commercial sales.
Beyond the tools themselves, Eoin has driven a culture of innovation at Tug, championing a data-first mindset while moving away from the industry’s reliance on “one size fits all” solutions. He has scaled our DIT team, empowering them to create solutions that improve both client performance and Tug’s own internal processes.
Being named in the BIMA 100 is no small feat, and this recognition is a testament to the creativity, technical expertise and leadership Eoin brings to Tug every day.