Sierra Six Media delivers digital marketing with precision and purpose. Recognised as a Drum Recommends agency, it upholds its commitment to astounding excellence across every project, offering clients the assurance of proven quality and trusted performance. The agency provides specialist expertise in SEO, PPC, web development, and branding. Each discipline is approached with structured analysis and disciplined execution, ensuring that activity is not only well-planned but also accountable to commercial outcomes. Strategies are monitored continuously, refined where necessary, and reported with complete transparency. Partnership defines the way Sierra Six Media operates. The team integrates seamlessly with client organisations, providing senior-level insight and reliable communication throughout. Every strategy is tailored to the specific objectives of the business, creating programmes that support growth while standing up to scrutiny at board level. By combining technical capability with sector awareness, Sierra Six Media ensures its work is both relevant and commercially robust. The agency adapts confidently to shifting markets while maintaining an unwavering focus on long-term value. Astounding excellence is more than a statement: it is the standard that underpins every engagement. Sierra Six Media provides clients with the assurance of a marketing partner that acts with integrity, delivers with precision, and achieves with impact.

Boosting online revenue by 122% for a premium leather care brand through SEO and PPC

October 6, 2025 | 2 min read

A premium leather care and restoration brand partnered with Sierra Six Media to reduce its reliance on third-party marketplaces and grow direct-to-site sales. Through an integrated SEO and PPC strategy, the brand achieved a 122% rise in revenue, 149% more online orders, and sustainable long-term growth.

The Challenge

The brand faced limited online visibility and over-dependence on marketplaces such as eBay and Amazon, where selling fees cut into profit margins. Its website underperformed in organic search and lacked a scalable strategy to drive direct orders.

The Strategy

Sierra Six Media developed a full-funnel digital approach designed to increase online sales and brand visibility. This included:

Combining targeted Google Ads campaigns with SEO-driven content and technical improvements.
Building brand awareness for key product categories, including leather paint, care kits, and restoration solutions.
Reducing reliance on external marketplaces by shifting focus to the brand’s own ecommerce platform.
Improving keyword rankings and conversion performance through continuous optimisation.

The Results

The campaign delivered tangible commercial growth:

+122% net revenue between June 2024 and March 2025.
+149% online orders, rising from 427 to 1,062 in 10 months.
13.5% SEO ROI, reflecting steady organic growth.
44.9% PPC ROI from strategic Google Ads management.
+369 UK page-one keywords, from 132 to 501 in 14 months.
+6K additional monthly organic clicks and a 56% share of paid traffic.

Summary

By aligning paid and organic strategies, Sierra Six Media helped the brand achieve a 122% revenue increase, sustainable growth through direct sales, and a stronger independent presence within the competitive ecommerce market.

Discover more success stories at Sierra Six Media.