Green House built a brand advocacy engine for Brown-Forman, securing premium placements and cultural relevance in key accounts.
The Opportunity
You don’t earn loyalty in premium hospitality with one ad. Brown-Forman needed to drive real brand relevance in the trenches—among bartenders, tastemakers, and the multicultural consumers shaping culture. Without a clear advocacy engine, they were missing placements, losing traction, and blending into the noise.
The Solution
- We built a frontline program that went deep—not wide.
- Placed Lifestyle Ambassadors in the right accounts, with the right approach
- Delivered trade education that didn’t just check the box—it built believers
- Launched cultural campaigns rooted in real community energy
- Activated in the bars that matter, not just the ones with traffic
- Turned field teams into strategic partners, not just POS pushers
This wasn’t traditional field marketing. This was a movement.
The Results
- 534 new points of distribution for Jack Daniel’s
- 346 for Herradura
- 1,300+ LTOs across both brands
- 492 events that mattered
- 61K+ in-person brand experiences
- Locked-in presence in some of the most influential accounts in the country
We didn’t just show up. We earned our pour.