Luxid transformed the way Fleetguard communicates the science behind its filtration technology. Using clear storytelling and focused creative, this new messaging framework enables Fleetguard to confidently demonstrate its value to customers, and gives audiences a better understanding of what sets Fleetguard apart from the rest.
Following its spin-off from Cummins, Fleetguard had to evolve from a familiar product logo into a credible, stand-alone global brand, with unified positioning across diverse markets. To achieve this, they needed a strategic partner to shape a compelling brand identity and drive awareness worldwide.
Luxid led in-depth audience research, competitive analysis, and content audits to develop a fresh brand platform to reintroduce them to the world as specialists in Filtration Science ™. We built the strategy from the ground up, developing brand guidelines, tailored messaging, and creative assets for global audiences and verticals.
Result: Fleetguard repositioned itself as a globally recognized leader, with a distinct brand and narrative that resonated across audiences. In 12 months, branded search rose 41%, fuelling record web traffic, 137% more new users, and a 16% engagement uplift. The new identity rallied customers, partners, and employees alike, creating momentum at every touchpoint.