Ongoing project for Carvago in the Automotive industry for a B2C audience.
Solution
Carvago, Europe’s largest online platform for buying and selling used cars, launched with a bold, data-driven marketing strategy designed to penetrate the Western Balkans, starting with Kosovo.
Within five months, this performance-focused campaign—executed in partnership with Gjirafa—outperformed annual KPIs, positioning Carvago as a disruptive force in the regional automotive market.
Customer acquisition at scale: Over 200,000 active users engaged, generating €2.1 million in revenue—well ahead of projections.
Omnichannel reach: Integrated digital and traditional media campaigns achieved a total audience of 15 million across the region.
Brand engagement metrics: Delivered 50 million+ impressions, significantly enhancing top-of-mind awareness (TOMA) and driving brand recall.
Market entry optimisation: Established a robust presence, creating a scalable framework for sustained growth and regional expansion.
This results-driven launch was a masterclass in combining hyper-localised strategy with Carvago’s pan-European brand equity to maximise market impact.