A two-stage print campaign in subways and metros across the world has been tugging on the heart strings of viewers with the #MakeAChildCry proposition.
The push, which Adweek reports is present in Germany, Argentina, Canada, Spain, Greece, the Netherlands, Portugal, Switzerland and the UK comes from Doctors of the World, with the intention of raising funds for third world inoculations.
Created by DDB Paris, the stills feature close ups of crying children sporting the hashtag - likely to generate considerable buzz among commuters.
DDB Paris
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