With $13.5bn* US sales impacted annually by the weather, successful brands are using real-time weather signals for a competitive advantage. Our new immersive feature with The Weather Company reveals exactly how.
How can brands turn weather into a meaningful business driver
We live in an age of urgency, agility, relevance and personalization. Of deciphering signals, data and connectivity from every consumer click and interaction. One signal shapes everything we do, but its massive potential remains largely untapped: the weather.
More e-commerce sales are influenced by the weather than by Cyber Monday. And that influence goes well beyond the simple hot, wet, cold or dry – assessing the impact of multiple weather variables can result in a lift of up to 20% ROI when brands align campaigns with weather-driven mindsets. In fact, it’s scientifically proven that weather rewires our brains, making it the ultimate proprietary intent signal that impacts our lives every day.
And that’s truer than ever as weather patterns change, consumer loyalty wanes, and brands look for new, predictive and privacy-forward ways to tap into attitudes, behaviors and purchasing habits.
Are you seeing the sunny brand outlook yet?
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“Brands already know who they want to reach. Weather intelligence gives them the where and the when,” says DJ Reali, chief revenue officer, The Weather Company. “In a world of shifting consumer behavior, rising ROI pressure and the demand for privacy-first insight, weather is one of the few predictive signals that captures people in the exact moment of intent. It turns real-time conditions into real business outcomes.”
Packed with data, insights, a 5-step action plan and real-world use cases from market leaders, the new dynamic feature from The Drum and The Weather Company shows how to turn weather into a meaningful business driver. It reveals how real-time weather intelligence helps marketers stay one step ahead of both the shifting landscape and our changing climate.
Are you ready to stop marketing by the calendar and start leaning into real-time consumer intent? Check it out here.
* Source: Adobe Digital Economy Index
The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise...