Momentum Worldwide partnered with Coca-Cola to help festival-goers drop a track with generative AI music studio
The Coke AI studio was available to festival attendees at big-name events like Lollapalooza in Chicago and the Austin City Limits Music Festival in Texas.
To participate, consumers could sign up at a festival as a group or individual and answer questions that shape their “Real Stars” identity. Those include a name, song and album art, in addition to music and video elements. After, participants could occupy a green room environment before being notified via phone to move into a booth to finish creating their music video.
Once the content was created, consumers could visit a personalized web page to download and share their music creations.
“This immersive experience is a great example of connecting Gen Z’s passion for music, creativity and technology to propel brand growth among the next generation of consumers,” said James Robinson, chief creative officer, North America, at Momentum Worldwide, in a statement.