VML

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VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more

information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML

Colgate Palmolive Chiki Time, The Extracurricular Class to Brush Teeth by Geometry Colombia

February 2, 2022 | 1 min read

Caries is a common chronic disease in childhood that, in addition to pain, generates absenteeism

Figures in Colombia for this ailment are high, as the prevalence of caries in 5-year-old children is 52.2% and at 12 years of age it is 39.6%.

We turned prevention and oral health into an EXTRACURRICULAR ACTIVITY to complement Home-studying by having kids records themselves and their families singing Chiki Time, becoming heroes of Smiles!

Since its launch, Colgate's caries prevention program has impacted 43 million children, thanks to partnerships with health professionals and educational institutions. Dr. Muelitas (Dr. Tooth) has been an icon of the program, evolving from the dentist of yesteryear to a hero, seeking greater identification with new audiovisual references for children.

The most recent phase of the program is the National Brushing Day (DNC), which has been celebrated for 4 years and covers thousands of schools in the Andean region.
1,400,100 children participated in Bolivia, Peru, Ecuador, and Colombia (800,200 children participating in Colombia). More than 3,500 schools visited.