Creative bravery takes center stage as global talent sweeps the 2025 Andy Awards

David Madrid takes top prize with charming OOH campaign

The coveted Best in Show Grandy went to David Madrid for its heartwarming ‘Meet Marina Prieto’ campaign for JCDecaux. A love letter to the power of metro-based out-of-home advertising, the work introduced the public to an unknown centenarian, captivating Spain and, clearly, the Andy jury.

Bravery and craft take new shapes

Gut picked up Top Honor in Bravery for ‘Mayo Haters,’ a playful and pointed campaign with NotCo and Kraft Heinz that celebrated consumer individuality through an unexpected lens: condiment preferences.

Meanwhile, Adam&EveDDB made a striking mark in the craft category, nabbing the second-ever Best in Show Craft Award for ‘If You’re Into It, It’s in the V&A.’ Designed for the Victoria and Albert Museum, the campaign stitched together five millennia of creative expression into one finely targeted idea. The spot elegantly reinforced the museum’s position as a beacon for every creative subculture.

Publicis Conseil leads the charge on purpose-led innovation

Publicis Conseil earned the Best in Show Reset award for ‘Cars to Work,’ a Renault-backed initiative addressing the challenge of ‘mobility deserts’ – areas underserved by public transport. The win helped Renault scoop Brand of the Year thanks to the agency’s broader sweep of category success.

Impact BBDO was also recognized for its important pro bono work, winning the Public Service Award with ‘Child Wedding Cards,’ a powerful campaign confronting the issue of child marriage.

Global winners map a more diverse creative landscape

This year’s regional winners reaffirm the international strength of the field:

• Europe: JCDecaux’ Meet Marina Prieto’ by David Madrid

• Latin America: Unacem ‘Sight Walks’ by Circus Grey

• Southwest Asia and North Africa: ‘The New President’ by Impact BBDO/AnNahar Newspaper

• Asia: Transition Vaseline ‘Body Lotion’ by Ogilvy Singapore

• China: HeySong ‘SleepBound’ by Dentsu Creative Taiwan

Ones to watch: agencies and networks of the year

There was no shortage of accolades for the industry’s power players. Courage (Canada) was named Best New Agency, while Rethink retained its title as Independent Agency of the Year. Smuggler collected Production Company of the Year and the holding company crown went to Omnicom. A rare tie saw BBDO, DDB and Publicis Groupe all share the Network of the Year title.

Talent pipeline gets its due

The Andys also spotlighted emerging talent through its Student Competition. A team from BYU AdLab took Best in Show Student for their campaign ‘Ink Up, Wash Out!’ for Crayola. The accolade comes with a $10,000 scholarship – part of the organization’s broader effort to invest in the next generation of creative talent.

Full winner list available at: Andyawards.com/winners