Luxid

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Luxid is an award-winning marketing agency laser-focused on driving growth and results for businesses at the intersection of creativity, data, and technology. Our global team of experts drives measurable impact for partners across industries and continents by combining precision targeting and data-driven intelligence with compelling brand ideas, stories, and interactions. We help you maximize returns and build loyalty through brand strategy and storytelling, experience design and digital innovation, demand generation, as well as martech and sales solutions. As a long-term partner of choice for B2B and D2C brands ranging from retail leaders to technology giants, our clients trust us to deliver against their goals time and again.

Driving demand and powering leads for Ampd

December 10, 2025 | 2 min read

Ampd asked Luxid to help shift its market perception and increase demand in a competitive space. Through focused messaging and a more confident brand voice, the campaign delivered dramatic improvements in both quality and quantity of leads.

Ampd energy storage systems are an innovative alternative to dirty on-site generators. To launch the brand in the US, Ampd turned to Luxid to boost product awareness, create demand, as well as drive leads and pipeline growth. We developed a stand-out creative strategy and built a lead generation model and measurement system that ties pipeline activity to marketing activity - increasing qualified leads by over 100%.

Thanks to a blend of clever brand positioning and execution together with a masterful use of media, the startup was able to rise above the marketplace noise. We shifted Ampd’s creative to a disruptive illustrative look and feel, as well as a simplified voice. Our strategy focused on engaging audiences with end-user benefits to increase demand, buyer-ready leads, and pipeline. The techniques and channel mix were predicated on specific audience segments for both earned and paid media efforts.

Leads were captured from a variety of sources and funnelled into HubSpot for quality assessment and nurturing. Within HubSpot, we created a series of automations to help weed out unqualified leads and standardize how sales reps capture pipeline activity. Beyond increasing qualified leads by 100%, our campaign accomplished:

$8M in pipeline directly attributed to digital marketing in <8 months
300+% growth in web traffic in <8 months
- ~93,000 web sessions
- 19,000 organic social engagements
220+% growth in qualified leads
Paid ad performances
- Google Ads: CTR 70% higher than industry averages; CPC commensurate with industry averages
- Meta Ads: CTR and CPC 54% and 70% higher than industry averages, respectively
- LinkedIn Ads: CTR and CPC commensurate with industry averages
824 media mentions
Global share of voice increased 13% in 2024 and gained 156 million aggregate readers in trade publications from October to December 2024.