Sierra Six Media delivers digital marketing with precision and purpose. Recognised as a Drum Recommends agency, it upholds its commitment to astounding excellence across every project, offering clients the assurance of proven quality and trusted performance. The agency provides specialist expertise in SEO, PPC, web development, and branding. Each discipline is approached with structured analysis and disciplined execution, ensuring that activity is not only well-planned but also accountable to commercial outcomes. Strategies are monitored continuously, refined where necessary, and reported with complete transparency. Partnership defines the way Sierra Six Media operates. The team integrates seamlessly with client organisations, providing senior-level insight and reliable communication throughout. Every strategy is tailored to the specific objectives of the business, creating programmes that support growth while standing up to scrutiny at board level. By combining technical capability with sector awareness, Sierra Six Media ensures its work is both relevant and commercially robust. The agency adapts confidently to shifting markets while maintaining an unwavering focus on long-term value. Astounding excellence is more than a statement: it is the standard that underpins every engagement. Sierra Six Media provides clients with the assurance of a marketing partner that acts with integrity, delivers with precision, and achieves with impact.

Driving £467K in additional revenue for a national Mexican restaurant group through SEO

October 6, 2025 | 2 min read

This leading Mexican restaurant and bar group partnered with Sierra Six Media to elevate its organic presence nationwide. The goal was clear: to increase visibility for key promotional offers and local restaurant searches while improving the volume and quality of online bookings. By targeting high-value keywords and optimising promotional pages, the campaign increased online bookings and non-branded traffic, delivering a £467K revenue uplift.

The Challenge

The brand had strong awareness but was overly reliant on branded traffic and seasonal campaigns. With promotional offers like Bottomless Brunch and 2-for-1 Cocktails driving most conversions, the objective was to capture non-branded search demand and boost visibility across both national and local search landscapes.

Our challenge was to:

Drive consistent non-branded traffic to key landing pages.
Improve visibility across Google Maps and city-level restaurant searches.
Convert more organic visitors into bookings and event enquiries.

The Strategy

Sierra Six Media delivered a comprehensive SEO strategy designed to expand reach and enhance performance across multiple locations. This included:

Keyword optimisation for high-value, non-branded promotional terms.
Local SEO campaigns to strengthen Google Business Profile performance and city-specific rankings.
On-page optimisation across key restaurant and promotional landing pages.
Data-led refinement, using behavioural insights to improve user journeys and booking rates.

The Results

The campaign produced measurable commercial growth:

+£467K additional revenue from increased bookings within six months.
+121% uplift in bookings across promotional pages, including Bottomless Brunch and 2-for-1 Cocktails.
+9,500 non-branded keyword rankings within Google’s top 10 pages.
+338 new page-one rankings for non-branded terms.
+12K monthly increase in non-branded traffic (from 3% to 7% share).
In a pilot local SEO test, the Liverpool location page moved from unranked to page one for a 27K monthly search term within two months.
Liverpool GMB listing also rose from 16th to 3rd place for “Mexican restaurant Liverpool.”

Summary

By aligning technical SEO with commercial goals, Sierra Six Media helped the brand capture new audiences, boost conversions, and generate a six-figure revenue increase, all while strengthening its long-term search visibility.

Discover more success stories at Sierra Six Media.