Every winner at The Drum Awards for Design 2025

This year’s winners showcased the power of design to inspire emotion, solve real problems and drive meaningful cultural impact. From breakthrough visual storytelling to innovative uses of AI, sonic identities and refreshed global brands, the 2025 cohort demonstrated a discipline at the height of its craft.

Chairing the Design Awards this year was Paula Scher, partner at Pentagram, with support from Philip Davies, EMEA president at Siegel+Galeas, as vice-chair. Judges included representatives from Landor, Coley Porter Bell, Unilever and Elmwood.  

Judges highlighted the boldness, precision and originality across categories – rewarding work that pushed the boundaries of design thinking while delivering clear, resonant results for clients and communities. Below are all the winners, listed by category and medal.

You can read the full list of winners below and discover the stories behind the winning work on our Case Studies hub.

President’s Award

Korean Air: Creating an ambassador for modern Korea by Lippincott for Korean Air

Grand Prix

Gold: Liming with Gran by Ketchum UK for Genomics England and University of Cambridge

Best Use of Tech/AI in a Design Project

Bronze: Triple J ‘rejenerated’ by Howatson+Company for ABC (Australian Broadcasting Corporation)

Bronze: Boomtown Unboxed: Hyper-personalised festival aftermovies for every unique visitor by Monks for Boomtown Festival

Best Visual Storytelling

Silver: Kyikatêjê  by Area 23, an IPG Health Company, for Gavião Kyikatêjê FC

Brand Identity Design – Launch

Bronze: Play by Song: Where Creativity Meets Technology by Accenture Song

Silver: Rollr: How do you throw out tired category codes to create your own new lane? by Mother Design for Rollr

Brand Identity Design – Refresh

Gold: In Tune with Nature by Design Bridge & Partners for Forest Carbon 

Silver: Confluence of energies by Saffron Brand Consultants for Repsol

Bronze: Putting Kuoni back on the map by ODA for Kuoni

Bronze: Korean Air: Creating an ambassador for modern Korea by Lippincott for Korean Air

Design for Good

Gold: Liming with Gran by Ketchum UK for Genomics England and University of Cambridge

Bronze: More Than Courage by Bader Rutter for Courage+

Design/Brand Strategy

Bronze: Why the Rush? by Ba’ndo for Nippon Matcha

Digital Product Design

Silver: No Flags, Just Wins: Transforming the NFL Fan Experience by Code and Theory for the NFL

Bronze: Suno: Making everyone a musician by Metalab for Suno

Exhibition

Bronze: Android Avenue by Brandfuel for Android

Illustration

Silver: Laphroaig: Unphorgettable by Design Bridge and Partners London for Suntory Global Spirits

Bronze: Inglish Dictionary by Juice (A Division of TBWA India) for Air India Express

Packaging – 2D

Gold: Fortnum & Mason’s Animal Crackers by Design Bridge and Partners

Bronze: Tanqueray No Ten x Alessi: Two Icons Collide by Design Bridge and Partners

Packaging – 3D

Gold: Why the Rush? by Ba’ndo for Nippon Matcha

Product Design – Consumer

Gold: How do you throw out tired category codes to create your own new lane? by Mother Design for Rollr

Sonic Identity

Gold: In Tune with Nature by Design Bridge & Partners for Forest Carbon 

Use of Data & Insights

Gold: Zip Code Exam by Area 23, an IPG Health Company, for Equality Health Foundation

Writing for Design

Bronze: Inglish Dictionary by Juice (A Division of TBWA India) for Air India Express

Bronze: Jane Grey by WMH&I for Jane Grey

Bronze: Laphroaig: Unphorgettable by Design Bridge and Partners, London for Suntory Global Spirits