Rapp, Billion Dollar Boy, Hopeful Monsters and DCX Growth Accelerator all received Agency of the Year accolades in their respective categories.
The team at Billion Dollar Boy
As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for Agency Business. If you missed the show, you can watch it now on demand on The Drum TV.
Rapp earned Agency of the Year in the 250+ people category for its “breaking good” approach, which delivers transformative, client-first models that drive major efficiency gains, record new business growth, industry-leading pitch wins and award-winning work. With a people-first culture, strong DE&I progress and 500+ staff upskilled in AI, it is helping set a new global standard for modern, future-ready agencies.
Billion Dollar Boy’s win in the 50-250 staff section is a result of its pioneering of a creator-first model that reshapes modern advertising. With global award-winning campaigns, major brand partnerships, industry-defining innovation, IPA Effectiveness Accreditation and investments that uplift emerging creators, BDB proves creative, culture-led influence can deliver scale, impact and lasting industry transformation.
Hopeful Monsters was named Agency of the Year in the 11-49 people category for proving that culture-led creativity drives real growth, delivering standout global campaigns, measurable commercial impact, industry leadership in AI and strategy and an exceptional internal culture. With major revenue gains, high retention, influential work and societal contributions, the agency reshaped brands, markets and culture itself.
DCX Growth Accelerator merited its win in the 10 or fewer staff section for empowering cultural challengers with bold, high-impact work that drives real business results. From helping to reverse Ben & Jerry’s market decline to expanding nationally and pioneering ‘cultural strategy,’ the agency delivered standout growth, deeper client partnerships and campaigns that blend creativity with meaningful cultural influence.
You can see the full list of winners below and read the stories behind the winning work on our Case Studies hub.
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Lee Newman, GSD&M
Award: Rapp
Highly Commended: Code and Theory
Award: Billion Dollar Boy
Highly Commended: Spin
Award: Hopeful Monsters
Highly Commended: HeyHuman
Award: DCX Growth Accelerator
Highly Commended: The Brand Agency
Award: Hopeful Monsters
Highly Commended: Rantau+
Award: Someplace
Highly Commended: Stakked
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Award: WiredCo
Highly Commended: Salt Productions
Highly Commended: AFG&
Award: Whalar Group
Highly Commended: Gravity Global
Award: Cactus
Award: NP Digital
Highly Commended: Coolr
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Award: Seen Presents
Award: Lauren Kushner, Kettle
Highly Commended: Dan Gardner, Code and Theory
Highly Commended: Uncovered
Award: Aryan Gulzar, AKG Media
Highly Commended: Ninsiima Rukandema, Hookflash