The Last Barf Bag has won Silver in Advertising and Gold in Entertainment at The Drum Awards for Marketing, showcasing Dramamine’s innovative campaign to celebrate its efficacy by bidding farewell to the barf bag industry, featuring a documentary, museum exhibit, and e-commerce platform.
Dramamine, the #1 anti-nausea brand in the US, is so effective at preventing nausea that it has ended the need for barf bags. This led us to ponder: What if we reminded the world how effective Dramamine is by saying goodbye to the industry we are accidentally killing? So, we set out to pay tribute to a fellow icon of nausea with The Last Barf Bag, an entire campaign built around giving the barf bag a grand farewell.
We launched with a documentary that explores every corner of the barf bag universe and premiered the film at a museum exhibit that literally put barf bags on a pedestal. We also designed an e-commerce platform that imagines a better future by selling repurposed bags for everything but barf—all to show people the impact and efficacy of Dramamine in an unexpected way.
This campaign not only celebrates the effectiveness of Dramamine but also pays homage to a product that once played a crucial role in managing nausea.
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