Having a fresh breath helps us feel like we can take on the world
But things get awkward when our dear ones aren’t doing so well in the fresh breath department. So, offering gum is a sure way to help them out. But…that’s an uncomfortable conversation to have.
Introducing Extra: Friendly Alert. An always-on digital movement that keeps the UAE fresh. A first-of-a-kind creative commerce experience that allows people to alert friends and family about their breath and offers them an incentive to buy gum. All that happens anonymously, through what’s app, avoiding family feuds cold shoulders!