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Fan rituals celebrated in Spotify’s latest campaign

Pitbull gig-goers’ iconic bald cap and suit attire celebrated in audio streaming platform’s latest campaign.

By Hannah Bowler, Senior Reporter

The Drum

August 27, 2025 | 2 min read

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Spotify has released seven 15-second films that celebrate the weird and wonderful rituals music fans have when listening to their favorite artists.

The second instalment of Spotify’s ‘Fan Life’ global platform spotlights the fandoms of Bad Bunny, Charli xcx, Lil Uzi Vert, Rezz, Sleep Token, Megan Moroney and Pitbull.

The seven individual films cast real-life fans partaking in the rituals and traditions that come with listening to each artist, from a Bad Bunny fan dancing with his grandma (abeula in Spanish) to Charli xcx listeners returning from a party on a rent-a-bike and Pitbull gig-goers donning bald caps and suits.

The music platform debuted its ‘Fan Life’ platform in April, when it gave the same cinematic treatment to fans of Chappell Roan, Doechii, Oasis, Olivia Rodrigo, Rosalía, Seventeen and Turnstile.

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