As summer heats up, we understand brands want value for money with their advertising campaigns. As a leading OOH media owner, Open Media leverages our technology, data, and attention to detail to bring captivating stories to life alongside some of the world’s biggest brands.
Open Media screens earn over 18m impacts per fortnight across our full portfolio, including locations in London, Manchester, Sheffield, Liverpool and Belfast.
We continuously refine our locations, data, and technology too. This offers our partners the most expansive, aesthetically pleasing, and intelligent out-of home (OOH) experience possible. We partner with AdMobilize, which uses state-of-the-art, real-time OOH audience measurement technology to offer clients comprehensive data feedback.
Ultimately, we want great campaigns to have maximum impact. It’s as simple as that.
At Open, we understand how important it is to ensure advertising budgets work as hard as possible. This is why our team looks at every possible avenue to ensure creative storytelling reaches as many engaged eyes as possible. Otherwise, what’s the point? Every second and every penny counts when it comes to our clients and campaigns. We take this responsibility seriously, and I’m proud to say our work reflects that.
We love what we do, and we hope this shines through in our work.
Want your advertising to be even more detailed? Well, it can be. Even more impressively, new technology allows brands to access specific results at the click of a button.
Using programmatic buying within OOH (prOOH) can be cost-effective due to automation and the ability to target precise audiences at the click of a button. PrOOH offers advertisers unprecedented control, providing flexibility and personalization to refine targeting by filters as specific as age, gender, and predicted behaviors.
You can even set certain parameters, such as live sports results, that trigger after certain outcomes.
Excitingly, there is also a developing synergy between mobile and prOOH. This cross-stream approach creates efficiencies and in-campaign optimization, enabling performance-driven metrics.
This gives advertising budgets a double-pronged approach, with increased reach and precision, that enables the right people, at the right moments, to engage with content across their platforms.
Okay, so you need more precision. That can be arranged.
Using contextual advertising – elements such as location and timing – we run campaigns to target an incredibly specific audience, without wasting any budget.
For example, at Open Media, we recently partnered with global sportswear brand New Balance and its ambassador Jeremie Frimpong, who signed for Liverpool Football Club this summer in a £35m transfer from Bayer Leverkusen.
New Balance activated a campaign on our Liverpool BOXPARK site that included Jeremie saying the popular Scouse phrase: “How are we?”
The saying, instantly recognizable and specific to Liverpool, allowed New Balance to deliver a highly contextualized and tailored advert to an engaged audience.
This is achieved through unique data elevations. As budgets tighten, brands want results. At Open, we harness the power of data to give precise, real-time feedback, offering insight into where people are, where they go, how long they stay for and even details like traffic flow, to allow advertisers to understand patterns of traffic to give their campaigns the best chance of success.
As advancements in AI, facial recognition, and CCTV also become more prominent, demographic insights have improved, while wi-fi and Bluetooth offer detailed results on dwell times. We already understand the audiences our brands are targeting, allowing them to forge real, genuine connections with their campaigns and achieve clear, tangible results that you can see and feel.
At Open Media, we learn the specific needs of our brands, products, and audience.
A fortnightly campaign has been the standard in OOH, but we want to give our partners the best possible value for money. Do they need more than two weeks? Do they need less, but with more varied time slots? Different locations, simultaneous messaging?
We take the time to get to know our valued partners and personalize their campaigns just for them.
OOH continues to cut through the noise while driving conversation and, ultimately, sales for brands in 2025. With everything from new technology to sophisticated data monitoring, OOH can supercharge campaigns and integrate effortlessly with mobile and social media – not to mention some of its incredible physical locations.
Open Media provides an entire portfolio across the UK and Northern Ireland. To harness the power of OOH for your brand, reach out to Mike and the Open Media team today.