In just two days, Gravity Global turned ideas into working AI tools that directly enhance how our teams and clients operate. The AI Hackathon proved that innovation isn’t just about speed, it’s about building smarter solutions that make a tangible impact.
When Gravity Global hosted its most recent AI Hackathon, the goal was simple: transform raw ideas into real tools that make a difference for our people and clients. Over 48 hours, our Vietnam team developed and deployed three powerful AI solutions, proving that the distance from concept to capability has never been shorter. Here are some new toolds that it put into place:
1. Custom AI Client Chat: Built directly into the Gravity client portal, this feature allows us to create styled, client-specific chat interfaces. By controlling what knowledge and tools are available per client, we can now offer tailored AI experiences. This not only strengthens client relationships but also opens new revenue opportunities as clients invest in access to bespoke AI-powered support.
2. Media Pacing and Budget Alerts: This tool automatically monitors media budgets and pacing, notifying teams when accounts underspend or overspend. Already deployed with one client and rolling out to several more, it ensures optimal allocation of marketing spend—delivering both efficiency for Gravity and measurable value for clients.
3. AI Time Recommender: Tapping into calendars and past entries, this prototype suggests pre-filled calendar and emails reminders to employees on how they can maximize their internal and client facing time. While still in development, it promises to make one of the least-loved agency tasks, scheduling, faster, easier, and more accurate.
Beyond the tools themselves, the hackathon demonstrated something bigger: Gravity’s commitment to making AI a daily driver of agency excellence. With over 250 initiatives already identified across practice areas, and new programs like AI Training and the AI Club on the horizon, this sprint marks just the beginning of a broader transformation.
The benefit to the agency is clear: faster, smarter operations that empower teams and strengthen client partnerships. By embracing experimentation and speed, Gravity Global is turning AI from buzzword to business advantage. It also is a working model for how agency team members can quickly concept and execute solutions for our client.