Luxid helped Castore reach new audiences by transforming its paid social strategy and creative execution. We refreshed Castore's campaign framework, rethought creative formats, rebalanced upper and lower funnel activity and delivered outstanding commercial performances across key markets.
Seeking to step up its paid social performance, Castore joined forces with Luxid to develop a cut-through approach that would nurture mid-funnel customer engagement. We introduced new creative formats, AI-powered video, dynamic templates, and flatlays tailored for Meta’s algorithm to help unlock its growth potential.
From delivering Meta’s Shopping campaigns to realigning Castore’s media mix, our strategic support drove powerful results. Meanwhile, attribution tools like Triple Whale helped Castore unlock the true value of paid social and build the confidence for further successful investment.
The result? ROAS more than doubled, increasing by 110%. Paid social revenue rose by 198%. Mid-funnel campaigns generated over 1100% more revenue year-on-year, showing the impact of broader reach and smarter creative targeting. Paid social became Castore’s highest-performing digital channel, growing from 9% to 17% of total digital revenue, and is now a key growth driver for Castore.