Fuse - Profile | The Drum

Whether you are looking to find the right sponsorship property or to maximise existing partnerships, Fuse provides unrivalled experience and insights as to what is best for your business. We’ve negotiated over $1.1 billion worth of rights in the past six years across the biggest platforms in the world. Our mission is to deliver business impact for our clients through the combined power of data & analytics, strategy, activation and first-class client servicing.

We’re a team of over 100 enthusiasts in a diverse range of interests from England netball and cheerleading champions to gig goers and competitive gamers. Our teams specialise in identifying, securing, developing and activating partnerships between brands and rightsholders that tap into people’s passions: sport, entertainment, cause and culture.