Gaming

There are hundreds of ways to advertise in gaming – some well-established and some still being built, such as the Metaverse.

The Drum explains the challenges brands face when advertising in the gaming industry, and how they can manage the various different ways of advertising that includes in-game billboards, product placements, in-app display, social lenses, branded titles and more.

14 Nov 2025

5 min read
On the Gaming Rainbow Road to success
Beatriz Vieira ,
Head of Communications ,
IAB UK

20 Oct 2025

6 min read
Understanding how to connect with fans in the ‘third space’
Owen Laverty ,
Chief Innovation Officer ,
Ear to the Ground

15 Oct 2025

9 min read
The gamification of brands
Andrew Douthwaite ,
VP Commercial ,
MSquared

01 Oct 2025

5 min read
‘Premium’ now is about presence, not placement
Michael Akkerman ,
Chief Business Officer ,
Digital Turbine

30 Sep 2025

4 min read
Saudi just bought EA. Can brands justify appearing in gaming’s best sandboxes now?
James Kirkham ,
Founder

08 Jul 2025

6 min read
Advertising’s biggest flaw is interrupting content. Gaming has a fix
Wiktoria Wójcik ,
Co-founder ,
inStreamly

04 Jul 2025

5 min read
From AI to authenticity: Why human connection will drive marketing in H2 2025
Mona Kinal ,
chief marketing officer ,
G2A

16 Jun 2025

4 min read
Player acquisition for PlayStation and Xbox publishers
adWMG International ,
adWMG

19 May 2025

5 min read
How brands can win in gaming without losing the player
Jason Pak ,
Chief of Staff ,
Reneverse

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