Adtech That Connects: Powering the Future of Marketing
In the second episode of Get with the Program(matic), The Drum sits down with StackAdapt’s Giuseppe La Rocca and PMG’s Crissi Cupak to unpack how marketers across EMEA can thrive in a landscape driven by AI, automation, and data innovation. From overcoming fragmentation to future-proofing strategies, this candid Cannes Lions conversation explores how adtech and martech integrations are helping brands stay agile, compliant, and customer-first.
