Get with the programmatic: how APAC marketers can drive advertising success

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But many feel that they don’t have the ability or the marketing infrastructure to cope with the challenges and opportunities hurtling towards them. Over three quarters (83%) of APAC business leaders worry about their organization’s skillsets and only a quarter (25%) think they’re agile enough to thrive in today’s fast-paced marketplace.  

And advertisers are similarly shaky in their own confidence and capabilities: according to a global survey of marketing effectiveness from Nielsen, APAC advertisers are least likely worldwide to feel confident about their digital marketing ROI.

It’s little wonder, when we consider how they’re navigating their way through an increasingly fragmented landscape of fast-changing channels, tactics and audiences – all against the looming signal-loss of privacy-first regulations. They need to reset their strategies to reach today’s consumers.

“Many marketers express uncertainty about how to fully leverage digital advertising platforms," says Berina Colakovic, StackAdapt’s director of sales, Australia. “It’s clear that, while the tools are powerful, the key lies in understanding and effectively using them to meet specific business goals. This is where we see the most significant opportunity for growth and education in the industry.”

Download the Driving Digital Advertising Platform Success: Get On Board, Enjoy The ROI now, to uncover the latest best practice trends to help APAC advertisers address their challenges, meet their business objectives and boost their ROI in the year ahead. You’ll learn how to take advantage of the region’s massive – and growing – digital advertising potential, by:

• Maximizing the power of multichannel advertising
• Optimizing your goldmine of first-party data
• Taking on the next wave of emerging media channels such as gaming, connected TV, and in-game advertising

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