Ahead of its 2026 edition, Göteborg Film Festival has launched ‘Truth Tickets,’ a live public experiment that turns honesty into currency. Developed in collaboration with BBDO Nordics, the activation allows participants to earn festival tickets by passing a real lie detector test inside a purpose-built interrogation room located in a public space.
The concept is introduced through a promotional film starring Alexander Karim and David Dencik, directed by Mats Udd, while the live activation tests the idea in real-world conditions. The work builds upon past experiential projects, such as ‘Isolated Cinema.’
“This year’s theme immediately stood out as something that could be explored beyond the screen,” said Mikael Andersson, copywriter at BBDO Nordics. “It raises fundamental questions about the value of truth, which led us to ask whether honesty could be treated as something concrete – even priced. Truth Tickets turns that question into a real-world experiment.”
BBDO Nordics